JWT technologists and thinkers opine on the intersection of advertising, technology, and art.
Mar 4 '11
words to live by

words to live by

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Mar 4 '11

Heads Up, we’ve moved!

Hey followers, just an fyi: We’ve moved to a multi-author Tumblr blog, which involved jumping through some hoops on the back end. Long story short, you’re now subscribed to a defunct blog.

We apologize; we’re blaming creative destruction and all that. You’re going to love our posts from SXSW next week, so please go to our new URL (same as the old one) and re-follow us. Thanks!

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Feb 24 '11

Macy’s Brings QR Codes Into Style

Macy’s “Backstage Pass” is an interesting campaign not only because it is bringing strong content to mobile devices, but also because it will educate legions of shoppers about QR codes.
Consumers who are browsing in-store can scan a QR code to get fashion and advice from Tommy Hilfiger, P. Diddy, Martha Stewart and other Macy’s star designers. Once they scan the code, a short video then plays. For those who are unfamiliar with the technology, Macy’s sales associates will be on hand to help. Instructional videos are also available online.
If you don’t have a QR reader, you can text “reader” to MACYS (62297) to get one. If you want to learn more, you can text “learn” to MACYS (62297) and a demonstration video will be delivered via MMS. Here is the code:

To read more about Backstage Pass, check out today’s Mediapost article.

View comments Tags: JWT Macy's P. Diddy QR Codes Tommy Hilfiger Twitter

Feb 21 '11

For anyone not at the Mobile World Congress last week to catch the presentation from Twitter’s Dick Costolo here’s the scratch pad notes I took…

Twitter’s Mission
Their company mission is clearly and sharply articulated in one statement: To Instantly connect people everywhere to what’s most meaningful to them.
To accomplish this mission, their goals are to be instant, simple and always present - they are not as present as they would like to be yet.

They bring this mission to life through social connections; social connections defined as the contacts that happen between mutual followers in a given social context.

“Brands used to create experiences for our users, but now the users are creating experiences for each other”. They are not only helping each other, but they are also helping Twitter so they can continue helping each other (a great example of this is how they are crowdsourcing translations in different languages with impressive results).

Main Challenges
40% of tweets are created via a mobile device. 50% of active users connect through more than one platform.

They are struggling with having a consistent experience across multi platforms and consumers are having to re-learn how to use Twitter every time they use a different device/platform.

Another issue they are facing is the speed of adoption: they are looking to shorten the distance between awareness and engagement. Those two sides of the spectrum need to get closer, sooner.

Proof (s) of Success
Proof of their relevance is the growth of tweets per second: during the 2008 SuperBowl, they counted 27 tweets per second. During this year’s edition they counted up to 4000 tweets per second.
The record on tweets per second goes to Japan’s 2010 New Year’s Eve, with 6000 tweets per second (the whole country in the same timeframe)

“Calling Twitter a microblogging service misses its transformative impact. Like calling an automobile a “horseless carriage”

Twitter is the Second Screen
“People have talked about interactive TV and a second screen experience forever. We’re seeing now that the second screen is Twitter”

An interesting statement he made was how people are watching more real time TV again, as opposed to the DVR. If in fact Twitter is considered the 2nd screen, this means people can participate socially in the content they are simultaneously watching, so they can see and share real time.
Actually there are some instances where people are asking channels to air again some old TV shows so they can tweet about them with the world, through their second screens.
Twitter position for brands
They position themselves as a brand with a utility that enhances connections amongst people and other brands.

Their Business Model
3 main revenue streams:

  • Trend Topics, where a brand can pay to promote something within the topic or even become part of the trending topics
  • Promoted tweets: Not only tracking the brand’s followers but also non-followers conversations where the brand name is involved somehow
  • Promoted accounts: Tracking those accounts that discuss topics related to the brand’s belief system, so they can create conversations based on those shared values

The whole session was insightful and inspiring. Exciting times for Twitter, even though they’re not for sale and they’re not worth as much as you think they are. You can follow Dick on Twitter.

Alex Pallete is JWT’s Planning Director for International Business Development @alexpallete

View comments Tags: Alex Pallete Twitter Mobile World Congress MWC

Feb 16 '11

Mobile World Congress – Day 1

Martin Legowiecki, JWT Creative Technologist and roving attendee at the GSMA Mobile World Congress in Barcelona flicked us an update of his first day…

My first impression is that the conference is huge. Absolutely huge. It covers several large buildings and outdoor space. Incredible architecture. The bigger companies have their own buildings but there’s a large representation of the smaller guys too.

I was impressed with Microsoft showing of their Win7 phone, and Nvidia and Android had something of a mob scene at their booth demonstrating their latest version of Android on new phones and tablets.

The first session I attended - “Making Apps Smarter” - was led by Foursquare CEO Dennis Crowley; good speaker.

The panel chatter seemed to linger around security, privacy and carriers. James Parton from Telefonica O2 in the UK said his favorite app was an alarm with a snooze button that gave money to charity every time you clicked it – smart.

Mike Kirkup from RIM ran through six key points that constitute a great app (he forgot number six though). Interesting contrast against the common practice of building more, talking less – pros and cons on both sides IMO.

Next I stuck my head into “Taking Apps To The Mass Market” which had a panel of developers, carriers and manufacturers including Mary McDowell, Nokia; Caroline Lewko, WIP (who made an interesting comment early on about beta devs not being happy with the Android App market); Jim Eadie, MTV Networks; Yves Maitre, Orange and Marco Quatorze, Telcel/America Movil.

The first part was spent on defining what an “app” is. A bit wasteful perhaps considering the audience, but in the end everyone agreed that an “app” can be anything from a native app, web site, to an sms experience, etc.

There was some debate (got to love a session with debate rather than an hour of nodding agreement) as to who should make apps: developers or carriers. My personal opinion? Developers should build the apps and carriers should make it easy for them.

This led to a conversation about making money. Good argument by Quatorze - if a developer gives away their app for free, then the carrier doesn’t get anything. They want to make money - after all they provide the backbone and bandwidth. He added carriers should have a say in what prices developers charge.

There was a mention of Apple’s revenue model of 70/30. No one really said it was a model everyone should adopt, but everyone agreed that there should be different models for different channels and markets.

Last round of sessions for the day started with Microsoft CEO Steve Ballmer’s “Mobile World Live Keynote”.

This one predictably drew an enormous crowd and the incessant pushing and shoving to get in certainly set the expectation people were anticipating what he had to say.

The three things that stood out as most interesting to me in his presentation:

  • Mobile IE9. Performance is really amazing. They compared side-by-side Win7 with IE9 and iPhone 4’s Safari. Safari was chugging. If this was indeed representative of real life performance, it was amazing.
  • Kinect + Win7 phones. Awesome integration. Augment your play using your phone. Amazing.
  • Seemingly tight integration with their Azure cloud service. No need to sign up for extra features, go through different steps, your stuff is on the cloud if you want it.

Those 3 things, if realized and un-answered, I see as putting Microsoft in an excellent position in the market.

I’ve said it before, and I will say it again - Win7 UI is a beautiful example of print design but their mobile UI could used some improvement.

The new CEO of Nokia stepped on the stage and talked about the partnership and painted an analogy of it being a war of ecosystems (Apple, Google). Microsoft & Nokia needed a unified ecosystem. Microsoft needed to be on as many handsets in a lot of markets FAST. Nokia was a perfect way to that.

The last keynote speaker was Twitter’s Dick Costolo. Twitter wants to be on every device. There was talk of the collaboration between Twitter, Google and SayNow to create the speak-to-tweet feature when Twitter was cut off recently in Egypt.

Dick made a point of illustrating that Twitter is not a microblogging platform. It’s a transformational platform. From simple things that only you can relate to, to things like the situation in Egypt or the devastation in Haiti.

Dick said “you can’t connect dots looking forward, only backwards”. In other words, pay it forward. You don’t know how it will pay off. I read this as a lesson to carriers to let developers develop.

That’s it for today – overall, very happy to be here to check out hot topics in mobile.

View comments Tags: Mobile World Congress Nokia Microsoft JWT Martin Legowiecki

Feb 14 '11

JWT NY Serves as Cornerstone of Social Media Week

More than 3,000 attendees, 94 speakers (including one professional wrestler) and 19 events—this was the tally for what unfolded at JWT New York during Social Media Week (Feb. 7-11) #SMWNYC.

JWT was firmly in the center of the conversation as industry leaders discussed the role of social media in business, media and communications. Panels covered a broad range of subjects ranging from gamification to the future of location-based marketing to the role of storytelling using digital channels. Many of the panels found here: http://www.livestream.com/smw_newyork_jwt 

Here are some of the highlights:

To date, more than 15,000 unique viewers have watched the events, held here at JWT, on livestream.com totaling 600,000-plus minutes watched.

During the week, there were more than 1,100 Foursquare Check-ins at JWT New York’s offices and the conversation on Twitter @JWTNewYork, (which flew past 3,000 followers), was lively and positive including:

  • At the gorgeous @JWTNewYork HQ to be Gamified! Live tweets imminent.
  • Even the elevators @JWTNewYork are cool.
  • @saneel heard you said some nice words about our dataviz app for #smw11 at @JWTNewyork thanks!
  • @tim_nolan I said it was utterly fantastic and should be its own event. Very nice work. Kinda want it permanently in @bbhnewyork lobby.

All in all, it was a fun, educational and informative week. Thank you to everyone involved. 

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Feb 10 '11

Making Sense of the Social Data Deluge

I’ll be the first to acknowledge that data is central to what I do. Whether it’s optimizing my tweets based on how many people click on the links to determining how hot a story is based on how many people hit the comments, I’m constantly making decisions based on social analytics. My data usage is pretty basic, mostly based on free tools like Backtype and Hootsuite, but Tuesday’s social analytics panel—chock full of PhDs and data scientists as it was—offered a much more sophisticated discourse.

There was plenty of discussion around the cool stuff we can learn and discover once the mounds of data already being collected is properly organized and indexed. But what I found truly fascinating was the debate around what essentially amounts to the “social contract” of data collection. We all love free apps, but is it OK that opting to download one signals an implicit OK to send all sorts of data to the provider? And how much do we trust these organizations to keep our data safe and not misuse it once it’s collected.

This may give away my millennial status but I’m generally OK and even actively willing to share my data—if I see the benefit. That can mean anything, from a discount from a group-buying site that tracks my buying habits to status on a social network that makes me declare all sorts of information about my daily life. And Tony Jebara, the chief scientist and co-founder of Sense Networks (he’s also an associate professor of Computer Science at Columbia), says he’s seeing that mindset more and more. “My hunch is that this data will start flowing very freely, very soon,” he said. “People want that value. They’ll start to volunteer their data and opt in, and there will be lots more apps.”

As a marketer, this can really mean some exciting potential. It’s the ability to get an intimate view into the life of a mass of consumers, fine-tuned and pinpointed to suit our exact needs. But it also means we assume a level of responsibility to protect, and not misuse, that data. It’s hard to forget the numerous flare-ups around Facebook apps that mine and misappropriate user information, and it’s the quickest way to mar your relationship with customers. “What we need is a culture that encourages responsibility around data,” said Jamie Daves, a cofounder of ThinkSocial and venture partner at City Light Capital.

Once you get past the dark side of data collection, it offers plenty of potential, not just for marketers, but for science and society. Hilary Mason, a data scientist at bit.ly, offered some optimistic predictions for a more intelligent future. “We could eliminate cognitive drudgery, repetitive tasks, organizing information, data recall,” she said. “We’re moving in that direction on the consumer level. Then it’s a question of what’s next when we have that intellectual luxury.”

As a marketer, you’re probably excited about what you can do and learn with data. But as a consumer, are you comfortable with how much organizations can know about the most mundane details of your life? Or is it worth it, if that somehow makes your life easier or more convenient?

View comments Tags: Social Media Week JWT Metrics Data Nicole Price Fasig Marketing

Feb 10 '11

Q & A with Warren Raisch, Executive Vice President at Digitaria Interactive Inc. & 2011 Social Media Week Panelist

Warren Raisch is the Executive Vice President at Digitaria Interactive Inc., a full service digital agency based out of San Diego, California. Warren will be a panelist on Friday’s Social Media Week panel, Check In or Check Out: Avoiding Location-Based Nothingness.

What was your social media eureka moment?
My Social Eureka moment was when I read a news article about two girls who were caught in a flash flood and swept down a storm drain…even though they were holding a phone in there hand they opted to post their cries for help on Facebook updates and were saved by their social networking friends. 

What do you use on a daily basis and how?  
On a daily basis I use Twitter, Facebook, Linkedin Groups where I manage a group. and my own personal blog. 

What is hot and what is just hype?
I believe social marketing has permeated all aspects of marketing and the new mantra for marketers is to think Social, Think Cross-Channel and Think Cross-Device Marketing. 

What do you see as being the next big thing at next year’s conference?
I think the convergence of Social, Mobile and Location Based Platforms will be the next big thing. 

What is the one takeaway you hope everyone gets from your panel?
The one big takeaway is that I believe that we have crossed a tipping point and now - All Marketing is Social Marketing -  When thinking about offline, online, mobile or even event marketing Social has a part in all forms of marketing moving forward. 

View comments Tags: location based service Digitaria Social Media Week JWT Meghan McCormick

Feb 10 '11

Q & A with Vivian Rosenthal, CEO of GoldRUN & 2011 Social Media Week Panelist

Vivian Rosenthal is CEO of GoldRUN, a new augmented reality platform that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world. She’ll be a panelist on Friday’s Social Media Week panel, Check In or Check Out: Avoiding Location-Based Nothingness

What was your social media eureka moment?
It was realizing that I could use social media to galvanize people  into action,  gather friends around an event, or reach fans about a  launch. Social media had the power to democratize things, to give anyone a voice, to shift the power from them to us, from brand to  consumer.

What do you use on a daily basis and how?
Email, which I really hate and Twitter, which I really love. Email is something I have to do, it’s a laborious and overused form of  communication. Twitter is something I choose to use, and it reaches  more people and wastes less of my time.

 What is hot and what is just hype?
Anything has the potential to be hot, that’s what Malcolm Gladwell 
explains so well in The Tipping Point: How Little Things Can Make a Big Difference.

What do you see as being the next big thing at next year’s conference?
The further integration of games and brands.

What is the one takeaway you hope everyone gets from your panel?
Our physical and digital lives are forever going to change with the
widespread adoption of augmented reality.

More information on GoldRUN:

GoldRun is a new augmented reality platform that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world. A powerful promotional tool tailored for the mobile environment, the app hosts AR-driven social media games, guides, virtual photo booths and loyalty programs designed to drive traffic to physical and online destinations, increase product sales, enhance brand engagement and bolster viral impact.

GoldRun users take pictures alongside virtual objects and can immediately post these photos to Facebook. By helping brands tap into this image sharing impulse, the app turns social networks into even more effective distribution channels as GoldRunners share images of themselves interacting with everything from scenes in blockbuster films, to iconic sports figures and the season’s must have fashion items.


View comments Tags: Social Media Week GoldRUN JWT Meghan McCormick

Feb 10 '11

Q & A with Kyle Monson, Content Strategist at JWT & 2011 Social Media Week Panelists

What was your social media eureka moment?
I remember the mass Twitter adoption at SXSW in 2007 —that weekend has been bronzed in geek lore, and it was a legitimately huge moment for social networking. We were all using this new tool to see which parties our friends were at, and to track audience responses to panel discussions, and it was a live demo of the power of real-time one-to-many communication. It was a newish idea back then, and this was before everyone had iPhones, so a lot of it was text-message-based. The nerds used it to facilitate this great weekend of parties and connectedness, and then we all went home and tried to sell our friends and bosses on it. That was the hard part (and still is, to a certain extent).

What do you use on a daily basis and how?
Wow, there’s a lot. I use the combo of Twitter/Facebook/LinkedIn, and HootSuite (and sometimes Trillian) for updating all of them at once. Twitter long ago became my main news source…I haven’t used an RSS reader regularly in years. I use Radian6, CoTweet, and BackType almost daily for social media monitoring at work. I’m not on FourSquare a lot, but I check in when I remember to—maybe once a week, but I’m not really sure why I do it. Similar to how I use Quora…I have a great social graph going on Quora but I don’t really use it for much. I have a couple Tumblr blogs, a couple WordPress blogs, and some Blogger blogs that I contribute to when I have time, and my bands maintain a presence on MySpace and Facebook. It sounds like a lot to maintain, but it really isn’t.

What is hot and what is just hype?
That’s a tough question. I tend to think of Quora as kind of hype-y, if only because startup blogs are peeing themselves over it, and everyone’s joining it, but few are actually using it. Likewise, everyone has an opinion on FourSquare but most of the opiners don’t really know what it’s for—I personally don’t think there’s much of a use-case beyond urban young adults. I spent a couple weeks in the suburbs this winter and there just wasn’t the same drive or opportunity to find cool, interesting places to check in from. That sounds terribly snobby, but let’s be real: FourSquare is about checking in from cool places that make you look interesting.
In terms of what’s hot, analytics tools come to mind. BackType and HootSuite are free and awesome, ChartBeat is pretty amazing, Radian6 is great. We’re getting more data and context and information out of this big social mess of a web, and that’s really exciting—not just on a marketing level, but on a cultural anthropology level, and on a nerd level.

What do you see as being the next big thing at next year’s conference?
Definitely social video…and it will be called the next big thing in 2012, with wider-spread adoption in 2013. We need to find ways to fuse our social graphs with our media consumption in the location where most of us actually consume the bulk of our media: on a couch in the living room watching a big TV. The process for chatting about Glee or college basketball with our friends is way too clunky right now. And friend recommendations should be integrated into our DVRs; my TiVo should know what my friends watch and what they talk about, and be smart enough to record it for me.

What is the one takeaway you hope everyone gets from your panel?
I’m hoping we can deliver practical advice on implementing smart social listening strategies. It’s difficult, but the people on the panel have done it before, and succeeded at it, so hopefully we have something useful to offer.

View comments Tags: Social Media Week technology Kyle Monson JWT Meghan McCormick

Feb 8 '11

Gamification: It’s About Fun (and Status)

Today’s Gamification panel at Social Media Week was all about convincing the marketers in attendance that using game theory is an effective way to increase audience engagement, sharing, and mindshare.  

And gamification doesn’t have to be about Farmville.

“Many of the experience that best represent gaming, the user doesn’t say ‘oh I’m playing a game,’” said Gabe Zicherman, head of the Gamification Summit. According to Gabe, gamification is about making everyday experiences more fun. And for marketers, it’s about making brand experiences and content more fun, which we tend not to do, according to him. “I’m constantly surprised by the boring shit that’s out there.”

And gamification doesn’t have to be about FourSquare either.

“Pointsification is not gamification, badgeification is not gamification,” said Demetri Detsaridis, of Zynga NY (formerly Area Code). “What it all adds up to as an experience. If what you’re looking to create is fun, then you’re creating a game.” 

But there does need to be an incentive or an objective for people to engage with game-like objects, and in order to choose a good incentive, we need to know what our audiences are interested in—how they prioritize rewards. Gabe says marketers have thus far been pretty bad at that.

He uses an acronym to set up the reward priorities that drive human behavior: SAPS (status, access, power, stuff). He describes the system in detail on his blog, but the underlying premise is that giving “stuff” away, unless it’s a big bag of money, is not the most effective motivator. Instead, we should be focusing on intangibles like community status or privileges.

He also said that gamified systems, if effective, can rewire the way we think about things. Gabe used the Amex card system as an example.

“The Amex Green/Gold/Platinum/Black system is an amazing story,” he said. “It forces us to ask questions. Amex had a good enough system to make Black the top…but black could have been any color.”

The Olympics have taught us a standard metallic hierarchy of achievement: Bronze, Silver, and Gold. Amex’s system of Green, Gold, Platinum, and Black cards turns that metallic ordering on its head, but it was effective enough that card holders now accept that there are levels beyond gold, including the super-premium Black card.

Those are some of the quotes from the panel that jumped out at me. If you’ve got more, feel free to share them in the comments (or post a link).

BTW, Meghan wrote a good primer on gamification last week…worth checking out.

Panelists: Rajat Paharia, Gabe Zicherman, Samantha Skey, Demetri Detsaridis

View comments Tags: Kyle Monson gamification social media week

Feb 8 '11

The Only Constant for the Ad Industry is Change

The Super Bowl ads sucked this year. This was the overarching theme of this afternoon’s Social Media Week panel “Participation, Aggregation, and Criticism in the Digital Age.” The spots were the same as every other year, and that just might be a product of the insularity of the industry, said Fast Company senior writer Danielle Sacks. “As an industry junkie, sometimes you get caught up and it’s hard to know what people are actually watching” (An interesting side note about my team’s relationship with Sacks: She penned Fast Company’s feature on The Future of Advertising saying traditional agencies just can’t keep up the innovation of digital boutiques in this day and age. My colleague Jim rebutted in a column on AdWeek saying “digital is at the heart of what we do.”).

So how do you get around this blind spot? Each panelist had a different idea. Jay Rosen, a press critic, writer and journalism professor at NYU, said it’s as simple as the end of traditional models. Instead of creating a message that is intended to appeal to a wide audience, the Internet offers that ability to narrow the message through user data and social channels. “It’s the elimination of that inherent inefficiency that I think is transforming advertising,” he said.
On the flip side, Jamal Henderson, brand manager for PepsiCo, suggested that if you want to appeal to a mass audience (and with a brand as all-inclusive as Pepsi, he says you don’t have a choice), you have to make them co-creators throughout the process. That means posting ad trailers on YouTube and watching views, comments, and social sharing. It also means soliciting user-generated content and taking full advantage of social platforms like Facebook and Twitter.
Jonah Peretti, Founder of BuzzFeed, opened the topic of social sharing, saying advertisers need to not only put out creative, but also track and tweak it constantly. “Nowadays, advertisers are saying, ‘Oh, we’re supposed to make interesting content that people want to share?’” No surprise, engagement is the name of the game.
While I’m very familiar with many of these arguments—we utilize a few of them in our brand journalism practice here at JWT—there was one surprising point I really enjoyed. Being students of new media, Peretti said that over at BuzzFeed, they’re also looking back to the past.
When has advertising—and media in general—not been in flux? If it’s not the Internet, it’s the coming of radio, or TV, any other “new media” that shook up the paradigms of mass media. And what were advertising execs discovering 50 years ago? Comic books. That’s right, back in the day executives were big fans, and comic books were a bold new frontier. The ”gamification of the ‘60s,” perhaps?
So which is it: Bold new world for advertisers, or the same state of flux the industry has always been in? Or both?

View comments Tags: Advertising Social Media Week Superbowl Nicole Price Fasig

Feb 8 '11

‘CSI’ uses Facebook game to incentivize watching

For the month of February, CSI is using its Facebook game, CSI: Crime City, to motivate fans to keep watching the show by posting a question each week that can be answered only by viewing the episode (e.g., “What is the number of the missing DV-tape?”). Correct answers win credits good for in-game bonuses. This blend of social gaming and tune-in is another demonstration of the increasing social-ness of TV viewing. Fans of the show are likely to discuss the effort in their communities and beyond, which will spread awareness even further.
With marketers striving to refine their strategies around TV-Web integration, we’ll see more brands blending social/TV concepts. As new platforms come to market, brands will have myriad opportunities to sponsor activations, content discussion areas, fan recognitions and other levels of consumer engagement that come with integrated use of smart TV apps, tablets and other mobile channels alongside broadcast.

View comments Tags: Social Media Social Gaming Facebook CSI TV David Linden

Feb 7 '11

View comments Tags: JWT Social Media Week David Eastman Meghan McCormick

Feb 7 '11

Q & A with James Cooper, Chief Creative Innovation Officer at JWT & 2011 Social Media Week Panelists

As Chief Creative Innovation Officer of JWT New York, James oversees the agency’s creative in the digital space. Outside of the office, he is a U.S. rated table tennis champ and founded the magazine Celebrity Ping Pong, in which he interviews celebrities like Susan Sarandon and art and business whiz kids, while challenging them to ping-pong matches.

This Wednesday, he’ll be a panelist on “Defend the Tweet" for Social Media Week. “Defend the Tweet” will bring together some of the most interesting people on Twitter from the marketing and advertising industries to make their cases in defense of a recent provocative tweet.

What was your social media eureka moment?
I’ve always been more of a twitter than a facebook man. I didn’t have a eureka moment on twitter. It just grew and grew. It goes through phases of being useful and fun.

What do you use on a daily basis and how?
Twitter mostly. I get my my news, both world and industry through that. I follow around 350 people and it’s rare that I miss something. The power of the crowd I guess.

What is hot and what is just hype?
Ping Pong is hot. The rest is hype. 

What do you see as being the next big thing at next year’s conference?

I’m not sure there is anything fundamental that’s going to shift. I see Twitter and Facebook as very set, nothing will topple them in a year. For me, Foursquare and all the other location stuff doesn’t have what it takes to go mass. People use Facebook and Twitter for multiple different reasons, news, photos, mail, chat etc etc. I don’t see how Foursquare etc goes beyond the basic task of checking in. I get that that is fun for some people and still a hugely successful business I just don’t think it’s another Facebook or Twitter.
What is the one takeaway you hope everyone gets from your panel?
That I am smarter than them. No, seriously.

Find James on Twitter and Tumblr; Sign up for “Defend the Tweet” here.

View comments Tags: Social Media Week JWT James Cooper Celebrity Ping Pong Twitter